New Book: Reaching Audiences, 5th Edition

I’m happy to announce the new release of Reaching Audiences: A Guide to Media Writing. Jan Yopp and Katherine McAdams were kind enough to invite me to be a co-author on this edition and help update it with a lot of new information about online news, including a whole new chapter on the topic.

My portion of the royalties from all sales of new copies of this book at UNC Student Stores will be going to scholarships for journalism students here.