One of the reasons I decided to make the move from newsroom to classroom is because there’s a need for journalism schools to be a source of applied research and development of products and processes that can help journalism be more memorable, relevant and inclusive. Today on the Tar Heel Bus Tour I had a chance to see how some of those partnerships are constructed between UNC and private business in other fields, and to think about how they might work in journalism.
“Last fall, psychologist B. J. Fogg taught a class at Stanford University in which he assigned students to develop Facebook applications. During the 10 weeks of the class, 73 students developed applications such as Kiss Me, Oregon Trail, and Secret Admirer, that have since resulted in 25 million installs and, by the end of the class, were attracting about 1 million daily, active users. These applications have generated more than $500,000 in ad revenue since September. At least three companies were formed by students in the class.”
Sometimes I drone on about j-schools needing to be R&D shops for industry. This is what I’m talking about.
If you have other examples, please send them my way.