Earlier this week, the Pew Research Center’s Project for Excellence in Journalism came out with a survey about the attitudes of online journalists. I’m sad to say that the survey has limited use in charting a path for the future of news, but it did make me feel a lot better about the response rate in my recently completed national survey of online journalists.
Pew hired Princeton Survey Research Associations International to conduct its poll of 1,201 members of the Online News Association. They had a 24 percent response rate. I paid two grad students and an undergrad to help me survey 174 online journalists (mostly non-members of ONA). We had a 29 percent response rate.
But even more importantly, I think the survey we did here at UNC does a much better job showing us the future of news… which is bright if you dream of a future of inexperienced, homogeneous copyeditors shuffling text around a Web page.