What’s the Demand for Downballot News?

One of the partners for my Public Affairs Reporting for New Media class this semester was the N.C. Center for Voter Education, long known for its efforts to change the way judges are elected in North Carolina as well as the voting guide it creates in partnership with UNC-TV. That voting guide was the first place I turned for information on candidates in yesterday’s statewide primary for seats on the Court of Appeals. I just presumed that no newspaper had covered the race.

But you know what happens to you and me when you assume things, so I checked it out. Turns out I was mostly right. I’m going to put together a summary of information that got reported about this race, but it got me wondering about this question: How much information – and what kind – of information do North Carolinians need about downballot statewide primary races? Are they getting? From where? Or why not?

After all, if journalism’s worth saving it’s only because of the impact it has on public life. I’ve long been curious about the connection between information and citizen participation. The presumption – not always right, as Samuel Popkin and Michael Schudson might tell you – is that the more information voters have the “better decisions” they will make.

A little more than 700,000 people voted in those races. Some of them might have wanted more information than others? How many had enough? How many would have changed their votes if they had had different information?

And, if we can figure out who needs this information – and what information they need – is there any business model that gets it to them? Do we need independent reporting on downballot races like this or is informing voters the job of the State Board of Elections and the candidates themselves?

A Lab for ‘The Reconstruction of American Journalism’

This week is the first of a new semester in my Public Affairs Reporting for New Media class — a journalism class in which the students must work 30 hours with a community partner over the course of the semester. Our goal this semester — expose the students to all of the journalism models that Len Downie and Michael Schudson outline as potential replacements for a decline in public affairs reporting at newspapers.

This semester, the 18 students in the class will be divided among four partners:

  • the North Carolina Center for Voter Education, a non-profit funded largely by foundation money and private donations;
  • OrangePolitics.org, a liberal blog about local politics run part-time by a single “citizen jouranlist”;
  • N.C. DataNet, a newsletter of from UNC-Chapel Hill’s Program on Public Life, edited by a former News & Observer reporter and opinion editor;
  • a public broadcast outlet here in North Carolina.

If any of these sources will be part of the reconstruction of American journalism, the students in the class will help determine how it’s reconstructed. At the very least, the students will be able to report back to the rest of us more details about what they find in these laboratories of post-newspaper news.

Stay tuned… and add your suggested reading for the class via the Delicious bookmark tag JOMC491-examples-s10.