A brief story in The News & Observer today notes how journalism education at UNC and Duke are changing. When I spoke with reporter Eric Ferreri a few weeks ago for his story, he asked about the difficulty — and perhaps futility — of teaching “new media” to students who probably can’t remember a world without the Internet.
As Ferreri notes in the story, I think there’s a significant difference between using technology and understanding its social, political and economic implications — just like there’s a difference between driving a car and being able to repair its engine. (This is why it’s still important to teach students HTML.)
The challenge for educators is to get students to begin to reflect in both positive and normative terms about how they communicate in different media environments.
Reflection is a key component in service learning, but it’s also critical to add a level of consciousness to any field that has developed informally and organically. Journalism students don’t need classroom education to BE in the world — they can acquire skills more efficiently just by doing internships. But they do need classroom education in order to EXPLAIN the world and to LEAD it.
Our role as journalism professors in a world where anyone can publish a blog is to develop leadership, not merely train practitioners.