The NCAA basketball game tonight in Detroit between the Tar Heels of the University of North Carolina at Chapel Hill and the Michigan State Spartans brings us a good illustration of the relative strengths of print and online news.
The Daily Tar Heel is preparing for a massive run on student newspapers tomorrow, and is asking that souvenir seekers take only one free copy.
But this also from the paper: “We ask that our readers be on the lookout for this, as you have in the past, and call our office at 962-1163 or e-mail firstname.lastname@example.org if you believe you are witnessing the theft of the DTH.”
Print value = permanence and when demand exceeds supply (of both content and newsprint).
Online value = Interactivity. I’ll be curious to see whether Twitter is lit up more with reports of newspaper theft or reports on which newsboxes are getting refilled. Also, watch for amateur photo and video from Franklin Street tonight to beat anything done by professional media.
Of course, this is all moot if UNC doesn’t win, so GO HEELS!
(And, yes, this post is pure Google bait.)