Announcing: Online Newsroom Study

With the kind help of Phil Meyer, Ying Du and Sara Peach, I’ve just completed a survey of every person we could identify that works in online news production at newspapers in North Carolina. The results of the survey are in and I will be using this blog to share my notes and thoughts as I begin to cull through the numbers. I hope that by doing so, I’ll provoke some questions from you, dear reader, and some good ideas for further research.

The survey asked respondents specific questions about their own skills and duties of their daily work. It also asked them about their titles and the reporting structures of their organizations. I’ve been amazed at how little we really know — other than the hallway anecdotes at trade conferences — about how online newsrooms are organized. What, exactly, does a “producer” do? How do different skills and structures affect the product?

So, first, let me tell you a bit more about how we conducted the survey.

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