One of the reasons I remain bullish on social media and the read/write web is my continued hope is that it will lead to an increasing diversity of voices as well as a renewed sense of personal ownership of the First Amendment. So when UNC’s celebration of First Amendment Day rolled around last week, it was a good opportunity for me to play around with Twitter’s capacity to raise money for fun and/or profit.
With a tweet early in the morning on Sept. 30, I promised to donate $1 to the UNC Center for Media Law and Policy for everyone who re-tweeted: “I use(d) the First Amendment at #uncjomc. https://ow.ly/2Fymp”
Here’s what happened:
* The experiment only set me back 30 bucks.
* Most re-tweets came within the first hour of my original post.
* I started the day with just under 900 followers on Twitter. Probably the biggest benefit to me was that I saw about a 1-percent increase in followers over the course of the day, which is an unusual increase for me — an infrequent and somewhat lackluster tweeter when I’m on deadline for various projects as I am now.
Thanks to …