Be niche. Have very high standards. And find some subscribers to buy it
Good advice for future journalists from Alan Murray, the editor of the Wall Street Journal’s Web site, who gave the Park Lecture at UNC’s School of Journalism and Mass Communication on Thursday night. His approach to online journalism certainly sounded right to me, but what I didn’t hear was any hard evidence that would help support my gut instinct.
The biggest question I still have: Is there any business model for high quality local public affairs journalism?